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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The sum of total conversions from the form and landing page reports.
B) The Engagement Dashboard in B2B Marketing Analytics.
C) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
D) The total submissions reflected on the form report in Marketing Cloud Account Engagement.

2. How many Engagement Programs can run at one time

A) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
D) Always 100

3. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A) Capture complete demographic information about an anonymous visitor.
B) Associate visitor activity to a prospect on form submission.
C) Track the prospect's click path through the website's content.
D) Trigger page actions to occur when a prospect visits a certain URL.

4. What is true about completion actions? [Choose two answers]

A) Completion actions will not execute for image files.
B) Completion actions only execute for prospects. They will not affect visitors.
C) Completion actions are retroactive and will apply to activities done before and after you apply them
D) Completion actions can be criteria based.

5. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A) Set the intern up in the Default 'Marketing' User Role
B) Set the intern up in the Default 'Marketing Intern' User Role
C) Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D) Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Solutions: