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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reputation Management | 18% | - Building and protecting organizational reputation - Crisis communication and stakeholder trust - Identifying and mitigating reputational risks |
| Topic 2: Ethics and Professional Standards | 10% | - Applying IABC Code of Ethics - Professional accountability and integrity - Legal compliance and ethical decision-making |
| Topic 3: Strategy Development | 19% | - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping - Defining objectives, strategies and risk planning |
| Topic 4: Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
| Topic 5: Advising and Leading | 23% | - Coaching and advising on communication practices - Strategic counsel to executives and leadership - Aligning communication with business objectives |
| Topic 6: Communication Management | 20% | - Budgeting, governance and project oversight - Team leadership and resource management - Developing business cases and managing performance |
GCCC Strategic Communication Management Professional Sample Questions:
1. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?
A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Establishing a process for ongoing, two-way communication with all relevant interest groups
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:
A) Volunteers from the entire group be solicited for interviews.
B) Interviews be conducted after layoffs have occurred.
C) Only the managers who will not be laid off be interviewed.
D) A random sampling of the managers be interviewed.
3. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?
A) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
B) Spun content is a form of plagiarism.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
4. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
A) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
B) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
C) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
D) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?
A) A poster campaign that covers all work units of the organization.
B) Articles placed on the intranet about the importance of hygiene.
C) A memorandum for use in all staff meetings within the organization.
D) An integrated approach using printed and digital media.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: D |
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