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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Optimization | 15-20% | - A/B Testing - Budget Optimization - Bid Strategy Adjustments - Performance Diagnosis |
| Display Advertising | 15-25% | - Display Network Strategy - Bidding Strategies - Ad Formats - Audience Targeting |
| Measurement and Reporting | 20-30% | - Google Analytics Integration - Reporting Tools - Campaign Performance Analysis - Conversion Tracking - Data Interpretation |
| Search Advertising | 20-30% | - Bidding and Budgeting - Ad Creation - Performance Optimization - Keyword Matching |
| Video Advertising | 15-20% | - Video Ad Formats - YouTube Strategy - Bidding and Targeting |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?
A) The event can be tracked with the Google Analytics' _trackPageview function.
B) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
C) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
D) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
2. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?
A) Directly before the </head> tag of her page
B) Directly after the </title> tag of her page
C) Directly after the </body> tag of her page
D) Directly before the </body> tag of her page
3. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?
A) 6 months
B) 30 days
C) Years
D) 12 weeks
4. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?
A) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
B) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
C) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
5. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?
A) Sun Glasses
B) Sunglasses
C) Sun-glasses
D) Sun glasses
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
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