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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 2: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Mobile SDK integration - Server-to-server integration |
| Topic 4: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 5: Audience Creation & Management | 20% | - Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
A) The client can store the ID mapping table in their system.
B) Only BlueKai can store the ID mapping table.
C) Both BlueKai and the client can store the ID mapping tables in their systems.
D) Only the client is allowed to store the ID mapping table.
E) The client cannot store the ID mapping table in their system.
F) BlueKai DMP can store the ID map table.
2. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
A) Site Hits report
B) Provider Exchange report
C) Schedule Hits report
D) Provider Inventory report
E) Provider Category report
3. On an average, at what rate does data decay?
A) 20% per week
B) 2% per year
C) 2% per month
D) 12% per month
4. Describe the features of an Audience Injection App that uses SDT.
A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
5. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A) Manually enter the pixel required for sending campaign data to the partner.
B) Create a Dynamic Synchronous container to support the transfer of data.
C) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Configure custom parameters to deliver data to the media execution partner
Solutions:
| Question # 1 Answer: B,E,F | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |
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