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Oracle 1Z1-1031 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Audience Creation & Management	20%	- Classification and taxonomy setup - Audience activation and delivery - Build and configure audience segments
Topic 2: Tag Implementation & Data Ingestion	25%	- First-party data ingestion methods - Server-to-server integration - BlueKai Core Tag deployment - Mobile SDK integration
Topic 3: Identity Mapping & Resolution	20%	- Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration
Topic 4: Reporting & Optimization	15%	- Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization
Topic 5: Data Strategy and Scoping	20%	- Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1

Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A. Key-number (integer or float)
B. Key-value string pair with an is or contains operator
C. Key-date pair (exact or relative date)
D. Key-number range

Reveal Solution Discussion 0

Correct Answer: B 🗳️

Question #2

Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A. The client can store the ID mapping table in their system.
B. Only BlueKai can store the ID mapping table.
C. Both BlueKai and the client can store the ID mapping tables in their systems.
D. Only the client is allowed to store the ID mapping table.
E. The client cannot store the ID mapping table in their system.
F. BlueKai DMP can store the ID map table.

Reveal Solution Discussion 0

Correct Answer: B,E,F 🗳️

Question #3

Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A. Add phint ret=js to the CoreTag.
B. Deploy the JSON Return Tag.
C. Select JSON Result in the Container Settings.
D. Select JSON Return Tag in the Campaign Settings.

Reveal Solution Discussion 0

Correct Answer: B,D 🗳️

Question #4

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
D. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.