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Facebook Certified media buying professional Sample Questions:

1. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) Core Audiences
B) Website Traffic through Facebook pixel audience
C) CRM customer database audience
D) Post Engagement Audiences

2. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open one Fan Page with multiple locations.
B) You are not able to set up franchise locations on Facebook.
C) Open a Global Fan Page.
D) Open a new Fan Page for each location.

3. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have clicked any links on a Canva in the past 180 days.
B) People who have opened a Lead form but have not submitted data in the past 180 days.
C) Your customer database from the last 5 years.
D) People who have visited your website in the last 365 days.
E) People who have opened your mobile app in the last 92 days.
F) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.

4. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Instagram Insights
B) Vertical Insights
C) People Insights
D) Video Insights
E) Advertising Insights

5. You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

A) You build a video engagement audience with a scale of 1.
B) You build a website pixel audience with a scale of 10.
C) You build a fan page engagement audience with scale of 10.
D) You build a video engagement audience with a scale of 4.
E) You build a video engagement audience with a scale of 10.

Solutions: