Facebook Certified media buying professional - 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A. Use attention-grabbing video ads on Instagram to new audiences.
B. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
C. Create app install campaigns for people who have finalized a purchase for the following 15 days.
D. Use conversion ads to the checkout page for new audiences.
E. Create app install campaigns for people who have visited the website.
F. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Question 2

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A. Duplicate the existing campaign and increase campaign spending limit to $20,000
B. Raise the campaign spending limit of the existing campaigns to $30,000.
C. Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
D. Start a new campaign and set up the spending limit to $30,000.
E. Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
F. Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

Question 3

What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A. Use Store Visit ads in order to bring traffic to the two specific retail stores.
B. Add map card with your page location.
C. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
D. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Question 4

A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
B. The matched and unmatched hashes are kept for 180 days.
C. Facebook will store all data from your CRM but hash it so people can't see private info.
D. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
E. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
F. The matched and unmatched hashes are deleted.

Question 5

Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A. You should set up a minimum bidding price.
B. You should run an accelerated delivery.
C. You should run a standard delivery.
D. You should set up a maximum bidding price.

Solutions: