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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Community Strategy | 25% | - Plan for community lifecycle stages - Design community structure and governance - Scale community effectively - Build operational workflows and admin roles |
| Topic 2: Community Foundation | 20% | - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies - Define community mission, goals, and success metrics - Establish community guidelines and rules |
| Topic 3: Measurement and Analytics | 15% | - Interpret data to improve strategy - Identify opportunities for growth and monetization - Track key performance indicators - Use Meta Insights and analytics tools |
| Topic 4: Content Strategy | 20% | - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Curate and moderate content quality - Adapt content for member segments |
| Topic 5: Community Engagement and Moderation | 20% | - Moderate discussions and resolve conflicts - Manage violations and enforce rules consistently - Foster interaction and meaningful connections - Onboard and welcome new members |
Facebook Certified Community Manager Sample Questions:
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Determine if members of the group are more likely to retain their monthly membership
- B. Survey members for positive community experiences to share with the CEO
- C. Post a poll in the community asking members if the company should close the group
- D. Document the number of members and engagement statistics for the CEO to review
Correct Answer: A 🗳️
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- B. Create a Facebook Page and organize events using the paid events functionality
- C. Prepare materials for influencers that highlight recent community impact
- D. Claim a membership fee for current members of the Facebook group
Correct Answer: A,B 🗳️
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Monitor sentiment across digital channels within the organization's area of focus
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Send a message to each of the community members requesting their opinions of the proposed closure
- D. Initiate a petition against the proposed closure and ask community members to circulate it widely
Correct Answer: A,B 🗳️
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?
- A. Encourage the moderation team to comment more on the content
- B. Place targeted ads for potential members using fitness and wellness interest targeting
- C. Launch a referral program for current members to invite their neighbors to join the community
- D. Partner with a national newspaper and publish an article about the community
Correct Answer: C 🗳️
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Repost a group rule and mute them for seven days
- B. Delete the member's comments and mute them for seven days
- C. Remove the member from the group
- D. Reply to the member's comment and tag them in the rule post
Correct Answer: A,D 🗳️
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