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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Value and Business Use Cases | - Enterprise decision-making value proposition - Business intelligence and reporting scenarios |
| Sales Scenarios and Customer Engagement | - Solution positioning and objection handling basics - Identifying customer needs and mapping solutions |
| Competitive Positioning | - Comparison with other BI tools in the market - IBM differentiators in BI and analytics space |
| Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
| IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI suite - Positioning within IBM analytics portfolio |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is the easiest place to look for business intelligence sales opportunities?
A) Small companies
B) New accounts
C) Existing accounts
D) Competitor accounts
2. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?
A) Do your users trust the data that they have access to?
B) How do you identify outliers in your business?
C) What happens when management is not able to get information they need quickly?
D) How do you handle information requests from the business?
3. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?
A) Portal integration
B) Data exploration for multiple dimensions and hierarchies
C) Active Report
D) Simplified ad hoc reporting
4. What is the main purpose of ad hoc reports in IBM Cognos BI?
A) To provide a detailed view of the financial health across the business.
B) To provide an easy and simple way to create a report and interact with it.
C) To deliver stakeholders a personalized experience based on a single report authored by IT.
D) To provide a point in time picture of performance based on an operational database.
5. Which organization is the best prospect for IBM Cognos 8 BI?
A) A retail company with 250 employees
B) A law firm with 75 employees
C) A restaurant chain with 500 employees
D) A manufacturing company with 2000 employees
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
