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Who should take the AD0-E202 exam
AD0-E202 exam has been designed for the following Target Audience:
- Digital analysts
- Conversion/optimization specialists
- Media/marketing analysts
- Digital marketers
- Web analysts
- Data analysts
- Business analysts
- Product owners and managers
- UI analysts
- Business consultants
There is a minimum skill set required before appearing for AD0-E202 exam:
- Has a basic understanding of how digital analytics is filtering/structuring data
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Has at least one year of Adobe Analytics hands-on experience
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
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How to Prepare For Adobe Analytics Business Practitioner ADO-E202 Exam
Preparation Guide for Adobe Analytics Business Practitioner ADO-E202 Exam
Introduction
Adobe certification is the swift, economical, and official way to demonstrate your skills using a range of industry-standard software packages, so it's probably a good investment. You don't need to have training in these tools before taking the exam, but it is extremely advisable to have proper experience of the required Adobe Tools. Adobe's certification exams are developed following industry-accepted standards to ensure validity and reliability. We work with industry experts to create our exams, which represent real-world requirements and objectives for the job roles we certify.
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Adobe AD0-E202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Adobe Analytics Fundamentals | - Key concepts
|
| Reporting and Analysis | - Analysis Workspace usage
|
| Data Collection and Implementation Basics | - Tracking fundamentals
|
| Segmentation and Attribution | - Segments
|
