SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation - C_C4H225_12

Exam Code: C_C4H225_12
Exam Name: Certified Technology Associate - SAP Emarsys Customer Engagement Implementation
Updated: Aug 08, 2026
Q & A: 80 Questions and Answers

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SAP C_C4H225_12 Exam Syllabus Topics:

Topic	Details
Topic 1	Analytics and Insights: SAP Consultants delve into concepts of Email Analytics, Revenue Analytics, and Channel Analytics, applying these to enhance user interactions with the SAP Emarsys Customer Engagement platform. These insights drive data-backed decisions, optimizing the performance and effectiveness of marketing strategies.
Topic 2	Product Overview: This topic provides SAP Consultants with a comprehensive understanding of the Strategic Dashboard to measure marketing campaign impacts, categorize the customer base by value, implement Tactics, and utilize contact segmentation and available channels. Mastery of these concepts enables a strategic approach to marketing initiatives.
Topic 3	Account Creation and Settings: This topic enables SAP Consultants to master DNS settings, SSL certificates, Email channel setup, compliance measures, and account security settings. The knowledge gained ensures secure and compliant account setup, enabling effective implementation of the SAP Emarsys Customer Engagement platform while maintaining data security and operational efficiency.
Topic 4	Campaign Management: This topic empowers SAP Consultants to execute campaign functions using tools such as VCE, ESL, CRM Ads, Mobile Engage Push and In-app, Automations (AC and Interactions), Open Time Content, Web Channel, Predict, and SMS. The skills acquired facilitate the creation of dynamic, multi-channel campaigns tailored to customer preferences.
Topic 5	Data Collection and Contact Management: In this topic, SAP Consultants explore concepts like Contact Management, Smart Insight, Web Extend, Relational Data, SI onboarding, and Magento onboarding. The focus is on leveraging these elements across the SAP Emarsys Customer Engagement platform.

Reference: https://learning.sap.com/certifications/sap-certified-associate-implementation-consultant-sap-emarsys-customer-engangement

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