What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam

Passing score: 65%
Number of questions : 60 questions
Duration : 90 minutes
Language : English
Questions type : Multiple choice
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

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Topics of Salesforce Marketing cloud email specialist Exam

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1. Email Marketing Best Practices (15%)

Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
Given a customer scenario, apply best practices of communicating with a population.
Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
Given a customer scenario, differentiate elements of an email that can impact message deliverability.
Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.

2. Email Message Design (13%)

Given a customer scenario, recommend email design best practices to implement.
Given the desired output functionality, recommend methods for creating responsive emails.
Given an email message design, determine the correct use of Approvals.
Given the desired output requirements, recommend strategies to A/B test email elements.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

3. Content Creation and Delivery (18%)

Describe various send capabilities in the Email application.
Given a scenario, create and customize an email message to meet a customer's need.
Given a scenario, know how to manage content needed to deploy a customer's email campaign.
Given a scenario, send and deploy an email campaign to meet the customer requirement.

4. Marketing Automation (19%)

Given a customer scenario, recommend the appropriate marketing automation solution.
Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.

6. Tracking and Reporting (7%)

Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Given an email campaign, describe the steps involved to analyze the performance results.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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