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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content | - Content Builder
|
| Topic 2: Testing and Validation | - Quality Assurance
|
| Topic 3: Templates and Email Creation | - Email Development
|
| Topic 4: Analysis and Reporting | - Performance Measurement
|
| Topic 5: Automation | - Marketing Automation
|
| Topic 6: Sending | - Email Delivery
|
| Topic 7: Data | - Subscriber Data Management
|
| Topic 8: Segmentation | - Audience Segmentation
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
A) Delivery Profile
B) Send Definition
C) Sender Profile
D) Send Classification
2. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
A) Data Extract Activity
B) SQL Query Activity
C) Send Definition
D) Filters
3. What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?
A) Free Form Code Block
B) Code Snippet
C) Style Block
D) Script Activity
4. Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A) Delivery Profile
B) Send Definition
C) Sender Profile
D) Send Classification
5. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
A) They are similar to rule based group wizard approach to create segmentation rules.
B) They are only used in the Data Extension Model
C) Can be used in both data models (Lists and Data Extensions)
D) They allow for more complex segmentation of subscribers.
E) They are only used in the List Data Model
F) They use measures to look at behavioral data of subscribers
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: A,C,D,F |
