Salesforce Marketing Cloud Personalization Accredited Professional - AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A) The option to send segment data to Marketing Cloud
B) The option to include all custom fields on a segment export
C) The option to include built-in fields on a segment export
D) Theoption to exclude anonymous fields on a segment export

2. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) marketing cloud Personalization uses third party software to match anonymous and known identities
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

3. What are two ways to populate the Marketing Cloud Personalization catalog?

A) Email Pixel
B) ETL Feed
C) Web SDK
D) Third-party Integration

4. Which three components of a recipe are optional when configuring a new algorithm?

A) Decisions
B) Boosters
C) Exclusions
D) Ingredients
E) Variation

5. How does a developer share web templates from one dataset to another?

A) Clone
B) Download to zip file, upload zip file
C) Copy
D) Deployment manager

Solutions: